Small thoughts, big ideas.

Surround yourself with the dreamers, the doers, the believers & the digital ninjas. #SmallThoughtsBigIdeas


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Giving Google What it Wants

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Google wants to serve the best, most relevant content to it’s users.

It’s that simple.

Understand that, and you understand SEO.

Create good content that is relevant to your intended audience.

Share it with your intended audience and influencers that they trust.

It’s not a dark art. It’s common sense.

It’s giving Google your audience what it really wants.

“If you can’t explain it to a six year old, you don’t understand it yourself.” – Albert Einstein Tweet this.

This post was inspired by @imckee in a guest post for e-consultancy, The shocking truth about SEO: it’s not as complicated as you think.


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The Hill of Wow, and the Valley of Meh.

Just as we see the bow of long form journalism drowning like the titanic in an ocean of clickbait, there goes that funny behavior of people again, throwing the old folks a lifebelt.

Turns out, that in a social dominant distribution system that favors sharablility, people don’t actually read everything that they share.

It would seem that all this talk about reader attention and the evolution of media isn’t really all that bad after all.

There’s the hill of wow.
the hill of wow
Chart via The Verge, (superbly annotated by a Verge commenter). 

“The landscape of media content diffusion…is a hill-valley-hill of attention, and you’d probably do better sitting on the right hand hill.” - Suman Deb Roy, Betaworks data scientist

Bottom line? There’s no substitute for brilliant content. 

p.s. Felix Salmon throws out an interesting question. Is our reckless sharing behavior sending a false message about content that really matters? Looking at you, Facebook. I wonder, if we can’t judge the quality or value of content by user behavior – what can we judge it on?


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Getting stuff done.

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Perfection is the destroyer of making stuff happen. Tweet this.

Sometimes, it’s ok to do just enough.

I’m not suggesting you be the kind of guy who wraps duct tape around a broken leg and calls it a job. Be smart, ninja’s.

I’m just saying that sometimes, ‘done’ is better than ‘perfect’.

“Laugh at perfection. It’s boring and keeps you from being done” - The Done Manifesto Tweet this.


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Wooga Wooga Choo Choo!

runaway_train_of_thought_147165Digital isn’t one person’s job.

It’s EVERYBODY’s job.

It’s not even a job.

It’s just the way the world works. Tweet this.

It’s part of the culture.

It’s a mindset.

It’s an expectation.

It’s a responsibility.

It’s a non stop, raging, runaway train.

Destination TOTALLY unknown.

Get on board or get out of the way.

“The big old institutions fought the internet. And the internet won” –  Don Tapscott Tweet this.

 

Illustration Credit: Tzod Earf. @Ear2Earf


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There goes my hero…

I sat down to write a post about communication. About how it’s the foundation of success in pretty much EVERYTHING we do. About how it so often goes wrong, and really, just a bit of a rant (a succinct one of course) about my personal pet peeve – how we make it so damn long winded, complicated and well….waffly.

Then I discovered Richard Branson had already done it.

Of course he did.

#myhero

I’ll get to the point.

This.
get to the point

“I think that we all do heroic things, but hero is not a noun, it’s a verb” – Robert Downey, Jr. Tweet this.

I believe everyone has the power to be their own superhero. Who’s your biggest influence in becoming your own hero and why?


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Where It All Goes Wrong In Social Media

SocialMediaTargeting

Sadly, for some, social media is a numbers game.

An inexpensive way to reach gazillions of people, really really quickly.

Throw enough stuff out there. Something will stick.

Get more followers. Get more likes. Bigger is better. More is more.

The result?

9 million followers.

2 retweets.

This is where it all goes wrong.

Neglect of a basic, fundamental principal of marketing.

TARGETING.

The chances are you probably don’t have 9 million customers.

It’s your duty as a marketer to know exactly who your customers are. Tweet this.

TARGET THEM.

Find them, engage them, educate them, and entertain them.

3,026 followers

26 retweets.

#Boom.

You can’t please everybody.

Lucky for you, you probably don’t have to.

“Resist the temptation to be too general in the hopes of getting a larger slice of the market. That’s like firing 10 bullets in random directions instead of aiming just one dead center of the mark — expensive and dangerous” – entrepreneur.com.

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