Below, an excerpt from a simple, yet overwhelmingly ‘hit the nail on the head’ refreshing story about bringing the ‘human’ back to social media from @blagica, via Digiday – Let’s Make Social Media Human Again. I loved it.
“The innovation in our world is tremendous, yet it seems that we aren’t investing in the training and development of human capital on the other end of the tweet, email, Facebook post, comment or regram. Facebook’s upcoming changes to its news feed coupled with Forrester’s recent report on the value of social advertising point to a solid reminder: investing in building relationships with consumers across multiple digital platforms is win-win for the consumer and the company. By ‘relationship’, I don’t mean a targeted ad, but a bona fide human conversation.”
In case you can’t tell, I concur.
“It’s simple. Talk to me like I’m a human being. I’m more than an inbox, Twitter handle, or opportunity for a Facebook “Like.” I’m your audience. And if we connect, there can be a meaningful exchange that’s beneficial for both of us.” – Dave Brown