Wake up and smell the mobile.
The above chart is taken from this E-consultancy article. It shows, that in the UK, of total time spent with media, mobile represents 20%, yet only 7% of ad spend. That’s a £1.9bn gap.
Yes, the data is UK only. Yes the data is a little old. It’s not accuracy i’m getting at, it’s the principal.
See 10 Small Thoughts about 2015 & Beyond for another small thought on the future mobile.
“Mobile is the biggest platform in the history of mankind” - Karthee Madasamy, Qualcomm Ventures