Publishers of good quality content have ZERO reason to be concerned about the Facebook ‘algorithmic apocalypse’.
Zuck’s goals are simple, and clear:
1. Give users what they want: really good content
2. Keep users engaged in-feed for as as long as possible (see point 1)
3. Monetize 1 & 2.
As a publisher or a brand on Facebook, providing you’re producing and/or publishing good quality content that’s engaging and valuable to your audience, then you have no reason for concern.
A well balanced content distribution strategy is, and always has been key. Over-reliance on any single channel isn’t, and never has been smart. Tweet this.
This should come as a shock to no-one.
“The thing that we are trying to do at Facebook, is just help people connect and communicate more efficiently.” – Mark Zuckerberg Tweet this.