Twitter recently began experimenting with in-tweet analytics.
Soon afterwards, I tweeted that one particular tweet in my timeline had an engagement rate of 34%.
— Anna Lee (@annaleenyc) November 25, 2014
Compared to some other tweets in my timeline, this engagement rate was high.
Here’s 10 small thoughts why; and how you can take your own social media engagement to this level of engagement.
1. Use an image. (Example Tweet).
Tweets with images get 35% more engagement.
2. Use a hashtag. (Example Tweet).
Think of this as targeting your tweet to the right audience
3. Don’t use 140 characters when 40 will do. (Example Tweet).
Don’t waffle. Shorter is sweeter. Shorten your tweets.
4. Use an infographic. (Example Tweet).
5. Use stats & soundbites. (Example Tweet).
Especially if they’re new, topical, strange or surprising.
6. Use quotes. (Example Tweet).
Snippets of wit, wisdom and genius are social media sharing gold.
7. Don’t use stock photography or photos with faces.
Ugh. It looks cheap and people don’t like faces they don’t know.
8. Tweet for your twitter audience, not for the whole of twitter.
If your tweet isn’t interesting or valuable to your audience, don’t tweet it.
9. Dont’ try and sell anything.
Build relationships & trust, nurture, engage. Sell later.
10. Use @names. (Example Tweet).
If you’re referencing a person or a brand on twitter, use their handle, in the right place.
* None of this matters if your content sucks.