Small thoughts, big ideas.

Surround yourself with the dreamers, the doers, the believers & the digital ninjas. #SmallThoughtsBigIdeas


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Power to the People

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Silicon Valley has its sights on the social web.

They’re betting big on the revolt against data privacy online.

They see a generation increasingly attentive to the perils of oversharing.

They see beyond privacy. They see customers demanding control.

And when that demand comes, they’ll have the technology to supply it.

Privacy is not dead, and the companies that profit from the lack of it, better get ready. Tweet this.

The resistance is coming.

Looking at you Zuck.

“You already have zero privacy. Get over it.” – Scott G. McNealy CEO of Sun Microsystems Inc (1999) Tweet this.

This post was inspired by a feature written by Will Bourne in the July/August edition of Inc. The Revolution Will Not Be Monetized


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What Will Matter

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I heard the web is dead.

Shit.

What now?

How will we engage with wearable tech?

What will our messaging look like in a contact lense?

What are the privacy laws on storing retina scans?

Can we brand that drone?

How do we influence recommendation & decision engines algorithms?

Can we infiltrate a personal cloud?

How do we stop that logo from pixilating in virtual reality?

Is dream stimuli crossing the line?

As a marketer I can only hope I’m still in the game, and able to relish in a slice of the chaos.

As a consumer, I’m just excited to Snapchat with a nod, a blink and two winks.

“The future belongs to those who prepare for it today”. – Malcolm X Tweet this.


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Trust or Bust.

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I can’t think of anything more important to invest in than earning, growing and maintaining the trust of customers.

In an increasingly social world, entire business models are built on monetizing the data freely shared by customers.

Imagine losing the trust of those customers. Business would quite simply, cease to exist.

The entire social web is a risk of inaction.

It’s time to invest more in maintaining faith in good intentions. 

The return?

Survival.

“All the world is made of faith, and trust, and pixie dust.” – J.M. Barrie, Peter Pan Tweet this.


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Doing things.

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Ideas are cheap and abundant.

Execution is everything.

It’s how we achieve. It’s how we learn. It’s how we grow.

It’s the only way you’ll ever know how good your idea is.

Ideas are important. Definitely.

But then you absolutely must do.

“Infuse your life with action. Don’t wait for it to happen. Make it happen. Make your own future. Make your own hope” – Bradley Whitford Tweet this.


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Giving Google What it Wants

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Google wants to serve the best, most relevant content to it’s users.

It’s that simple.

Understand that, and you understand SEO.

Create good content that is relevant to your intended audience.

Share it with your intended audience and influencers that they trust.

It’s not a dark art. It’s common sense.

It’s giving Google your audience what it really wants.

“If you can’t explain it to a six year old, you don’t understand it yourself.” – Albert Einstein Tweet this.

This post was inspired by @imckee in a guest post for e-consultancy, The shocking truth about SEO: it’s not as complicated as you think.


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The Hill of Wow, and the Valley of Meh.

Just as we see the bow of long form journalism drowning like the titanic in an ocean of clickbait, there goes that funny behavior of people again, throwing the old folks a lifebelt.

Turns out, that in a social dominant distribution system that favors sharablility, people don’t actually read everything that they share.

It would seem that all this talk about reader attention and the evolution of media isn’t really all that bad after all.

There’s the hill of wow.
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Chart via The Verge, (superbly annotated by a Verge commenter). 

“The landscape of media content diffusion…is a hill-valley-hill of attention, and you’d probably do better sitting on the right hand hill.” – Suman Deb Roy, Betaworks data scientist

Bottom line? There’s no substitute for brilliant content. 

p.s. Felix Salmon throws out an interesting question. Is our reckless sharing behavior sending a false message about content that really matters? Looking at you, Facebook. I wonder, if we can’t judge the quality or value of content by user behavior – what can we judge it on?

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