Small thoughts, big ideas.

Surround yourself with the dreamers, the doers, the believers & the digital ninjas. #SmallThoughtsBigIdeas


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Moneyball

growth
Digiday
recently reported that Intel had successfully doubled their blog traffic in less than a year. Read full article here.

That’s right, they doubled traffic in less than a year.

Brand publishing Moneyball.

How’d they do that?

They employed the #SmallThoughtBigIdeas ultimate guide to decision making for the digital marketer.

In case you missed that, here it is again:

It’s working?…Do more of it.

It’s not working?…Try something different.

Smart ninjas.

It’s not easy, but it is simple.

“Knowledge is a process of piling up facts; wisdom lies in their simplification.” ~ Martin H. Fischer Tweet this.


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Big Business, Big Balls.

Risk.

It’s terrifying.

It’s intimidating.

It’s unknown.

It’s exhilarating.

It’s an essential component of growth.

You gotta believe enough to envision success.

You gotta be confident in your ability to handle the consequence.

You gotta jump out of the window and grow wings on the way down.

You gotta understand that your business will only ever be as big as the balls it grows to get there. Tweet this.

“Screw it, let’s do it!” – Richard Branson Tweet this.


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A Small Thought About Big Data

Drowing-in-Data
Big Data.

*Eye Roll*

Let’s just call it what it is.

Data.

Sure we can get ‘big’ on it. We can combine different sources, overlay it, mine it, cross-reference it, crunch it, chart it, and automate it.

It’s still just data.

The ‘big’ bit is simply applying technology to eliminate inefficiencies and human bias.

It’s giving people tools to perform their jobs better.

It’s using data, to identify opportunities to increase revenue by understanding customer behavior.

It’s what we’ve been doing for years, right?

It’s just smart marketing.

“Data is the new oil? No: Data is the new soil.” – David McCandless, TEDGlobal (2010) Tweet this.


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Power to the People

Silicon Valley has its sights on the social web.

They’re betting big on the revolt against data privacy online.

They see a generation increasingly attentive to the perils of oversharing.

They see beyond privacy. They see customers demanding control.

And when that demand comes, they’ll have the technology to supply it.

Privacy is not dead, and the companies that profit from the lack of it, better get ready. Tweet this.

The resistance is coming.

Looking at you Zuck.

“You already have zero privacy. Get over it.” – Scott G. McNealy CEO of Sun Microsystems Inc (1999) Tweet this.

This post was inspired by a feature written by Will Bourne in the July/August edition of Inc. The Revolution Will Not Be Monetized


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What Will Matter

drones2
I heard the web is dead.

Shit.

What now?

How will we engage with wearable tech?

What will our messaging look like in a contact lense?

What are the privacy laws on storing retina scans?

Can we brand that drone?

How do we influence recommendation & decision engines algorithms?

Can we infiltrate a personal cloud?

How do we stop that logo from pixilating in virtual reality?

Is dream stimuli crossing the line?

As a marketer I can only hope I’m still in the game, and able to relish in a slice of the chaos.

As a consumer, I’m just excited to Snapchat with a nod, a blink and two winks.

“The future belongs to those who prepare for it today”. – Malcolm X Tweet this.


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Trust or Bust.

trust
I can’t think of anything more important to invest in than earning, growing and maintaining the trust of customers.

In an increasingly social world, entire business models are built on monetizing the data freely shared by customers.

Imagine losing the trust of those customers. Business would quite simply, cease to exist.

The entire social web is a risk of inaction.

It’s time to invest more in maintaining faith in good intentions. 

The return?

Survival.

“All the world is made of faith, and trust, and pixie dust.” – J.M. Barrie, Peter Pan Tweet this.

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